FurFresh
Say hello to FurFresh, the new app from your trusted local dog grooming shop! Designed with pet parents in mind, FurFresh makes booking your dog's grooming appointment easier than ever. With just a few taps, you can schedule the perfect pampering session for your furry friend—no hassle. Whether it’s a quick bath, a stylish cut, or a full spa treatment, FurFresh ensures your dog gets the care they deserve, while you enjoy a seamless booking experience.
Convenience for you, care for them—that’s the FurFresh promise.
Project Brief
Background
The pet grooming industry is growing, and dog owners are looking for easier ways to book appointments. While some services offer online booking, many don’t have an app, making the process less convenient. This creates an opportunity for a simple, user-friendly app to help dog owners book and manage grooming appointments effortlessly.
Pain Point
Users are frustrated by the lack of a simple, straightforward appointment booking process, lack of service customization, and unclear pricing.
Objective
Develop a mobile app that allows dog owners to easily book grooming appointments, view their services list, customize their service with add on options, and know the service prices upfront.
Research
Research Methods
Competitor Analysis
Research will be conducted on existing pet grooming apps or businesses that already offer digital booking services.
Competitors like Petsmart or Petco grooming services can provide insights into what works well for users.
Secondary Research
Analyzing industry reports, customer reviews, and articles on pet care trends.
Key findings:
User preferences for transparent pricing
Appointment flexibility
Personalized services
Market Trends
There’s a growing trend toward mobile solutions in pet care services, as more pet owners seek convenience and easy access to services.
User Interview Findings
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Customization/Special Request(s)
The ability to customize their services or make special requests to better meet their pet's needs.
“Features I expect would be easy appointment scheduling, clear list of services offered, and the option to add notes or special requests for the groomer.” - Leanne
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Pricing Transparency
Being able to see the full price upfront—it builds trust and makes the booking process so much easier!
“I think seeing prices upfront is important. I want to know if the price fits my budget.” - Tyler
Define
User Persona
After interviews and research, I created a user persona representing the main users of the FurFresh app. Current frustrations include inefficient booking systems, lack of customizations, and unclear pricing. Their goal is to use an app that's convenient, offers a straightforward booking process, allow service customization, and clearly shows the full price upfront.
How Might We
How might we create an intuitive booking process that saves users time and reduces frustration?
How might we enhance customization options in dog grooming services to better meet individual pet needs and preferences?
How might we provide clear, upfront pricing so users can confidently make decisions without surprises?
Ideate
Feature Set
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Easy Booking
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Service Customization
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Transparent Pricing
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Booking Confirmation
User Flow
With the user persona and feature set in mind, I now have a clear path for designing the user flow. The goal is to guide users seamlessly through selecting services, adding service customization through add ons, confirming pricing, and receiving booking confirmation.
Brand Guidelines
UI Kit
Login Info Field Input
Progress Bar
IOS Status Bar
Logo Bar
Nav Bar
Calendar Date Selection
Back Arrow
Add Ons
Time Slot
Add Pet
Pet Selection
Primary Button
Secondary Button
Service Selection Button
Professional Selection Button
Design
Low-fidelity Wireframes
For my lo-fi wireframes, I created an initial mockup of my ideas, focusing on my user persona and user flows. The wireframes outline a simple, intuitive structure with clear features like easy appointment booking, transparent pricing, and booking confirmations. This helps visualize the app’s flow and ensures a user-friendly experience before moving to high-fidelity designs.
High-fidelity Wireframes
For my high-fidelity wireframes, I added colors, typography, and graphics to bring the design to life. I refined the layout, ensuring a visually appealing and cohesive experience that aligns with the user persona and brand identity. The wireframes now include realistic design elements, such as buttons, icons, colors, and images, making the app feel more polished while maintaining the user-friendly flow.
Prototype & Testing
Usability Testing
During usability testing with five participants, I received feedback that the buttons at the bottom were confusing. Users weren’t sure what they were for or what step/page they were on due to the number of buttons. This highlighted the need for clearer labels and a progress tracker to improve navigation.
Iterations
Based on usability testing feedback, I added labels to the buttons for clarity and a progress tracker to clearly indicate the user's current step in the process. These changes aim to enhance navigation and ensure a smoother, more intuitive experience.
Final Design
Prototyping
For prototyping, I added transitions and interactions to bring the design to life. I made the logo and navigation sticky for consistent access and ensured smooth vertical scrolling for a seamless user experience. These updates enhance usability and make the app feel polished and interactive.
Next Steps
Moving forward, I’ll continue testing the app to gather valuable insights and identify areas for improvement.