Case Study 03:

FurFresh

Say hello to FurFresh, the new app from your trusted local groomer! Designed for pet parents, FurFresh makes booking a grooming appointment effortless. With just a few taps, schedule a bath, stylish cut, or spa treatment—no hassle. Convenience for you, care for them—that’s the FurFresh promise.

Context

Project Brief

Background

The pet grooming industry is growing, but many services lack an app, making booking inconvenient. This project focuses on FurFresh, creating a simple, user-friendly app to help dog owners book and manage grooming appointments with ease.

Pain Points

• Users are frustrated by the lack of a simple, straightforward appointment booking process.
• There is a lack of service customization.
• Unclear pricing adds to user frustration.

Objective

Develop a mobile app that allows dog owners to easily book grooming appointments, view their services list, customize their service with add-on options, and know the service prices upfront.

Research

Define

Ideate

Design

Prototype

Test

Research

Research Methods

Competitor Analysis

• Research will be conducted on existing pet grooming apps or businesses that already offer digital booking services.
• Competitors like Petsmart or Petco grooming services can provide insights into what works well for users.

Secondary Research

Analyzing industry reports, customer reviews, and articles on pet care trends.

‍Key findings:
• User preferences for transparent pricing
• Appointment flexibility
• Personalized services

Market Trends

There’s a growing trend toward mobile solutions in pet care services, as more pet owners seek convenience and easy access to services.

User Interview Findings

Customization/
Special Request

The ability to customize their services or make special requests to better meet their pet's needs.

“Features I expect would be easy appointment scheduling, clear list of services offered, and the option to add notes or special requests for the groomer.” - Leanne

Pricing Transparency

Being able to see the full price upfront—it builds trust and makes the booking process so much easier!

“I think seeing prices upfront is important. I want to know if the price fits my budget.” - Tyler

Define

User Persona

After interviews and research, I created a user persona for the main users of the FurFresh app. Current frustrations include inefficient booking systems, lack of customizations, and unclear pricing. Their goal is to use an app that's convenient, offers a straightforward booking process, allows service customization, and clearly shows the full price upfront.

How Might We

• How might we create an intuitive booking process that saves users time and reduces frustration?
‍
• How might we enhance customization options in dog grooming services to better meet individual pet needs and preferences?

• How might we provide clear, upfront pricing so users can confidently make decisions without surprises?

Ideate

Feature Set

Easy Booking

A simple, intuitive appointment booking process that allows users to quickly select and schedule grooming sessions.

Service Customization

Options to customize services with add-ons like special treatments or specific grooming preferences.

Transparent Pricing

Clear and upfront pricing information for all services and add-ons, ensuring no surprises.

Booking Confirmation

Instant confirmation of bookings with details sent to the user via the app and email.

User Flow

With the user persona and feature set in mind, I now have a clear path for designing the user flow. The goal is to guide users seamlessly through selecting services, adding service customization through add-ons, confirming pricing, and receiving booking confirmation.

‍Click the image to view the full user flow.

Brand Guidelines

UI Kit

• Login Info Field Input
• Progress Bar
• IOS Status Bar
• Logo Bar
• Nav Bar
• Calendar Date Selection
• Back Arrow
• Add Ons
• Time Slot
• Add Pet
• Pet Selection
• Primary Button
• Secondary Button
• Service Selection Button
• Professional Selection Button

Click the image to view the full UI kit.

Design

Low-fidelity Wireframes

For my lo-fi wireframes, I created an initial mockup of my ideas, focusing on my user persona and user flows. The wireframes outline a simple, intuitive structure with key features like easy appointment booking, transparent pricing, and booking confirmations. This helps visualize the app’s flow and ensures a user-friendly experience before moving to hi-fi designs.

‍Click the image to view the full lo-fi wireframes.

High-fidelity Wireframes

For my high fidelity wireframes, I added colors, typography, and graphics to bring the design to life. I refined the layout, ensuring a visually appealing and cohesive experience that aligns with the user persona and brand identity. The wireframes now include realistic design elements such as buttons, icons, colors, and images, making the app feel more polished while maintaining the user-friendly flow.

‍Click the image to view the full hi-fi wireframes.

Prototype

Prototyping

For prototyping, I added transitions and interactions to bring the design to life. I made the logo and navigation sticky for consistent access and ensured smooth vertical scrolling for a seamless user experience. These updates enhance usability and make the app feel polished and interactive.

Click the image to view the full prototype

Usability Testing

During usability testing with five participants, I received feedback that the buttons at the bottom were confusing. Users weren’t sure what they were for or what step/page they were on due to the number of buttons. This highlighted the need for clearer labels and a progress tracker to improve navigation.

Iterations

Based on usability testing feedback, I added labels to the buttons for clarity and a progress tracker to clearly indicate the user's current step in the process. These changes aim to enhance navigation and ensure a smoother, more intuitive experience.

Final Design

Click the image to view the full final design.